Behind of the Scenes of a Video Shoot in Paradise
We pull the curtain back, so you can see behind the scenes of a content marketing video shoot. What surprises many people, according to AR&D Senior Vice President Bob Kaplitz, is the amount of...
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The Story Behind a Story in Paradise (Texas, that is)
“When it comes to capturing the stories of the wineries and the owners who make it happen, lighting is crucial,” says Bob Kaplitz, VP for AR&D’s Content Marketing Division. When AR&D...
View ArticleSales Tips Fast and To-the-Point from Sales Expert Jess Waugerman
If you want sales tips fast and direct, learn from Jess Waugerman, a sales trainer. Whether you’re a videographer selling your product or a person just selling ideas, you’ll benefit from tips like...
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The Power of Video in Search: Learn from Jess Waugerman
Google gives preference to video, and it’s another reason why you should leverage the power of video. Jess Waugerman, an area sales professional, now uses the power of video to build her reputation,...
View ArticleQuick Tips for Multimedia Journalists from One of their Own
What are the key points multimedia journalists remember after training sessions? Chelsea, a multimedia journalist at WIS-TV in Columbia, SC, describes what she remembers after training by Bob Kaplitz...
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Abby Gans Communicates the Delight of a Taste of Paradise Wine
Capturing the delight any product brings is crucial in marketing. For AR&D’s Content Marketing client, Taste of Paradise Wine, the video storytelling wouldn’t be complete without that element. The...
View ArticleGenuine Wins Out Over Commercial
Content marketing shouldn’t come across as marketing — but information communicated in an engaging way. AR&D videographer Mike Fowler delivered on that for a winery client, Sweet Taste of Paradise,...
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Best Video Marketing Practice and Not Just for Non Profits
Many businesses miss this opportunity. “Great use of video where it counts,” AR&D Content Marketing Division President Regent Ducas (and a triple Emmy award winner) notes about this website. “Video...
View ArticleVideo Marketing with Help from Leonardo DiCaprio, Kate Winslet
Creative video marketing doesn’t mean you need to include Leonardo DiCaprio and Kate Winslet, but it can help. When I received another one of those text emails pitching me on a sales service, I...
View ArticleHow to Avoid Missing Great Moments
Shoot first, ask questions later. “You only have one chance to capture spontaneity, so start shooting as fast as you can when your subject is saying something worth capturing and sharing.” Video...
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